I’m a creative lead working at the intersection of brand, storytelling and design. I enjoy shaping big ideas into work that people genuinely connect with — from global brand campaigns to detailed visual systems that scale across markets.

My creative journey starts in Italy and continues through Sydney and Amsterdam, shaping how I think about culture, craft and visual storytelling. Working across these places has given me a deep understanding of cultural nuances and the needs of different audiences, informed by hands-on experience in on-set production, visual arts and large-scale brand work.

I lead and collaborate with cross-functional teams, creative agencies and senior stakeholders to bring brands to life in a way that feels cohesive, human and culturally relevant. Whether it’s art direction, visual storytelling or guiding teams through complex campaigns, I focus on turning business goals into clear, engaging creative expressions.

Over the years, my work spans the US, EU and AU markets, delivering integrated campaigns and digital activations that balance craft, clarity and impact.