Super Bowl Campaign 2025 – Find Exactly What You’re Booking For
Booking.com
The Super Bowl is Booking.com’s biggest moment of the year — the kick-off to a US brand campaign that stays live all year long. It’s when the brand shows up with a highly integrated campaign across a multitude of channels, using a mix of creative assets designed to land one simple truth in the most memorable way.
For 2025, we leaned into a playful idea: helping every kind of booker get it ridiculously right. Whether you’re a chill Kermit frog, a picky Miss Piggy, a family of mermaids who need extra water, or a coven of vampires chasing eternal nightlife — there’s a stay that fits you perfectly. Because you deserve a holiday that’s ridiculously right for you.
You deserve to Find Exactly What You’re Booking For.
Bringing the Campaign to Life
We brought the campaign to life through films for linear TV and YouTube, photography for owned and paid social channels, short-form videos for Meta, TikTok and YouTube Shorts.
As the in-house Creative Lead, I oversaw the entire creative workstream — managing a team of designers and copywriters, collaborating with internal stakeholders, and working closely with our partner agencies.
From the campaign strategy and creative idea to the design and production of all assets, I participated in and shaped each stage of the creative and art direction. My focus was on keeping the campaign high-quality, consistent across every channel involved in the launch, and fully aligned with the brand message.
