Rings Of Power - Prime video campaign
Booking.com & Amazon Prime
Throughout 2024, Booking.com partnered with Amazon Ads and Prime Video during the release of season two of The Lord of the Rings: The Rings of Power, tapping into the growing trend of travellers planning trips inspired by the shows and films they love. The campaign invited audiences to turn their passion for the series into real-world travel adventures.
To showcase the power of Booking.com’s search filters and the breadth of its accommodation offering, we created a co-branded Streaming TV ad attached to all episodes and running across Prime Video ads. The spot featured a memorable clip from the new season, alongside two travellers who used Booking.com to book a Middle-earth-inspired stay to celebrate the return of the show.
Bringing the campaign to Life
We collaborated closely with Amazon’s Brand Innovation Lab to create a custom piece of creative that felt like a natural extension of the content, rather than a traditional ad break.
I worked with Amazon’s creative team to blend the worlds of Booking.com and The Rings of Power, shaping the work from the first treatment through to edit reviews and final approvals — from finding the perfect cottage that echoed the look and feel of Middle-earth, to subtly weaving the brand into the art direction through carefully placed Booking.com blue details.
In parallel, I partnered with our internal creative and copy team to develop show-inspired search filters such as “Middle-earth cottage” and “Orc-ganic garden”, using playful language to immerse fans in the fantasy while staying true to Booking.com’s travel-first spirit.
